Using the masses in the design process

World-scale ethnography.
Currently, we have a lot of complex, grand design challenges in the world. We need a design toolset to address these multi-continent, multi-cultural, long time frame problems.  As designers, we search for the stories, the gems that inspire our designs. These are the ideas that inform everything about what we design. This is essential information.  I created a toolset to access the stories of millions, economically, quickly, and internationally. I am creating a space where this information can intersect and designers can use it to address design challenges.

A sample 'design thinking' process shown and highlighting places where in the process mass numbers of people can be tapped for insight. The focus of my Emergent Design research is shown in the orange areas.

A ‘design thinking’ process with highlighted places where mass numbers of people can be tapped for insight.  The focus of my Emergent Design research is shown in the orange areas.