My article on lessons learned from doing user research in Asia is out in UX Magazine. Check it out for my overall impressions as well as tips and tricks for successful research campaigns in China, Japan, and India.
World-scale ethnography. Currently, we have a lot of complex, grand design challenges in the world. We need a design toolset to address these multi-continent, multi-cultural, long time frame problems. As designers, we search for the stories, the gems that inspire our designs. These are the ideas that inform everything about what we design. This is … Using the masses in the design process
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