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'Open' is the new 'good'

November 15th, 2009 · 1 Comment

As I walked to my local coffee shop today, I counted.

I’m partial to one side of the street in downtown Holland, MI.  I’ve tried the other side, but really, I have no interest in it other than looking in at the seniors eating bagged lunches at the downtown retirement home.  Brown paper lunch bags are fantastic in their own right, but I also slow my gait and people-watch the elders as they watch me.  I like the messaging that’s packed into a senior citizen.  They’ve seen everything come and many things go and, with each one you may or may not have a gold mine of experience, a fortune cookie message that you might save in your wallet or leave on the table.  I don’t know what age you have to reach to employ the Q-tip hairdo, but if it’s bold enough to tackle my straightness I will embrace the halo of white fuzz as my own.

fortuneCookie

That's it?

In the meantime, I usually walk on the non-retirement side of the street.  I counted 40 storefronts between my house and the one coffee shop that makes me feel like people live here.  Out of the 40 storefronts, eight of them are empty. For effect, I’ll repeat this fact in a different, generalized, and therefore slightly inaccurate form that highlights the economic downturn: twenty percent of the stores in downtown Holland, Michigan are empty.  The feel of a barren corridor of previously Papyrus font-laden establishments is particularly enhanced on Sunday, the day when nothing is allowed.  I went out to breakfast this morning and found myself excited as we pulled up, simply because the place was open.

My norms might be shifting and I will be the first to tell you I’m a bit delirious, but I still know a winner when I hear one.  On the radio station that used to wake me up with sub-par humor but has switched to all Christmas music, all the time as of November 1, I heard a radio contest this week where the winner was to be awarded one dozen frozen pigs in a blanket.  One dozen, frozen, pigs in a blanket – might as well throw in a whole chicken and can of hairspray.

The potential joy of the arbitrary will keep me listening to the Christmas music for another 40 days.  Pigs in a blanket can overcome pa-rum-pa-pum-pum.  Why is the unexpected refreshing?  Why does it take the unexpected to show us the obvious?  What is the most unexpected item I could put in a brown paper bag?

Tags: awkwardness · design · experiences · Midwest letdowns · Midwest surprises

1 response so far ↓

  • 1 switthoft // Nov 16, 2009 at 2:49 am

    well, my former boss watched at guy [in a trenchcoat] at an airport get up and leave behind a brown paper sack–lunch sized. upon further inspection, the bag revealed a bundle of cash and a personal massager of the erotic variety. so, if i might suggest, try leaving something the that effect behind on a bench… and film the reception. that, or perhaps another brown paper bag, but a smaller version.

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